Starbucks, the ubiquitous coffee giant, finds itself at a crossroads. Recent quarterly results paint a picture of declining same-store sales and profits, a trend that has persisted for four consecutive quarters. While the numbers beat analyst expectations, the underlying issues of customer frustration, operational complexity, and rising costs remain a significant challenge. CEO Brian Niccol, … Starbucks Sales Slump: What’s Wrong and Can It Be Fixed? 계속 읽기